Freelance strategist with big brand clout

I’ve spent over a decade helping brands grow, from global launches at Samsung to shaping strategy for fast-moving scale-ups.

I’ve seen how messy marketing can be when everyone has different opinions that may or may not be grounded in insight.
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After having two babies, I swapped scale-up leadership for fractional CMO work—bringing senior marketing expertise to brilliant businesses.
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I studied English Literature at Exeter and I’m obsessed with detective stories, another way of hunting for the simple truth within.

When I’m not working, I’m strength training, writing on Substack or hanging out with my husband and my three- and five-year-olds.