Freelance strategist with big brand clout

I’ve spent over a decade helping brands grow, from global launches at Samsung to shaping the strategy of fast-moving tech scale-ups.

I’ve seen how messy marketing can be when everyone has different opinions that may or may not be grounded in insight.
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After having my two babies, I started working as an independent contractor to help businesses rethink how they show up, what they stand for and how they grow without losing time, money or sanity in the process.
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I studied English Literature at Exeter and I’m obsessed with detective stories, another way of hunting for the simple truth within.

When I’m not working, I’m strength training, writing on Substack or hanging out with my husband and my three- and five-year-olds.