You work with an experienced strategist in a more flexible and personal way. Having spent well over a decade in global consultancies, scale-ups and start-ups, I know what great looks like. Agencies need to charge for account management, junior layers and running the agency itself, so there's a significant mark-up. I also work directly with agencies, so I may well be doing the work via them, they'll just charge you more!

Most brand strategy projects run 6-12 weeks, depending on scope. We start with insight (understanding your customers and market), move through strategy (defining your positioning and messaging), then into activation (making it real across touchpoints). The process is proven but flexible, we can scale up for comprehensive transformations or focus on specific challenges like repositioning.

Absolutely. In fact, when you're the face of your business, having crystal-clear positioning is crucial. I help solo businesses identify what makes them genuinely different, craft messaging that resonates with their ideal clients, and build a brand that commands premium rates. You don't need a big team to benefit from strategic thinking, you need clarity on who you serve, why you matter, and how to communicate that consistently.

Projects typically range from £5k-15k depending on scope and duration. Every project starts with a conversation about your objectives and budget, ensuring we create value that far exceeds the investment. After years in start-ups and building my own business, I understand the weight of every pound spent, my job is to make sure yours work harder.