You get senior expertise without agency mark-ups. Having spent over a decade in global consultancies, scale-ups and start-ups, I bring big brand experience with the agility and personal attention of working directly with the strategist. No junior teams or account management  layers, just direct access to strategic thinking that turns your brand into a commercial driver.

Most brand strategy projects run 6-12 weeks, depending on scope. We start with insight (understanding your customers and market), move through strategy (defining your positioning and messaging), then into activation (making it real across touchpoints). The process is proven but flexible, we can scale up for comprehensive transformations or focus on specific challenges like repositioning or campaign development.

Not at all. I work with brilliant businesses at every stage - from scale-ups finding their voice to established brands needing fresh thinking. What matters isn't size but ambition: businesses ready to invest in brand as a strategic asset. Whether you're a tech startup needing positioning, a hospitality brand requiring differentiation, or an established company planning transformation, the focus is always the same: turning brand into results.

Absolutely. In fact, when you're the face of your business, having crystal-clear positioning is crucial. I help solo businesses identify what makes them genuinely different, craft messaging that resonates with their ideal clients, and build a brand that commands premium rates. You don't need a big team to benefit from strategic thinking, you need clarity on who you serve, why you matter, and how to communicate that consistently.

Projects typically range from £2k-10k depending on scope and duration. I offer three ways to engage: project-based work for specific challenges (like repositioning or campaign development), retained partnerships for ongoing strategic support, or intensive strategy sprints for focused breakthroughs. Every engagement starts with a conversation about your objectives and budget, ensuring we create value that far exceeds the investment. After years in start-ups and building my own business, I understand the weight of every pound spent, my job is to make sure yours work harder.