Strategy that survives Monday morning
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I led Series-B PropTech scale-up, Bricklane, through a full verbal and visual rebrand. Bricklane's proposition had moved from D2C to B2B, and it needed an identity which reflected its commitment to making the rental market work meaningfully better for renters.
I led Series-B PropTech scale-up, Bricklane, through a full verbal and visual rebrand. Bricklane's proposition had shifted from D2C to B2B, and it needed an identity which reflected its commitment to making the rental market work meaningfully better for renters.