Flat Iron Square

Insight and marketing strategy for Flat Iron Square

2025

Customer insight

Scenario

Flat Iron Square, a sports bar and food hall in London Bridge, were looking to understand customer behaviour, specifically what was driving customer food purchasing rates. I designed and led a customer research program to find out why.

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Understanding customer behaviour

Combining mystery shopping, customer intercept surveys and in-depth interviews, I uncovered the core customer segments and what was driving their decision-making. Then I designed a workshop to prioritise high-impact, easy-to-implement solutions.

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Results

I delivered customer segmentation, pen portraits, and a prioritised action plan targeting significant untapped revenue from customers already in the venue.

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