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Lacuna Studio brings simplicity and fresh thinking to branding and marketing
Get in touchLacuna 2025
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Gandys had built a successful outdoor clothing brand with a powerful social mission at its heart. But as they approached new ranges and expanded markets, their brand story had become fragmented. They needed clarity on who their customers really were and how to connect with them across every touchpoint.
We ran qualitative and quantitative research to uncover who actually buys from Gandys, and why. We transformed it into clear customer segments, their values, and what drives their purchasing decisions.
We mapped distinct customer personas and developed targeted messaging frameworks for each. Not fluffy personas that sit in a deck - practical tools that inform real marketing decisions.
Through collaborative workshops and presentations, we helped Gandys see their brand through their customers' eyes, delivering clear messaging hierarchies for each customer segment, channel-specific activation strategies and practical recommendations they could start implementing immediately.
Gandys now has a clear strategic framework for every marketing decision. The team knows exactly who their customers are, what drives them, and how to reach them effectively.
Their social mission stays central, each campaign targets specific segments with messaging that resonates.