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Lacuna Studio brings simplicity and fresh thinking to branding and marketing
Get in touchLacuna 2025
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Harper Weddings runs three exquisite wedding venues across South East England. I was brought in as their Fractional CMO to build a marketing strategy that'd drive enquiries and viewings across all three properties, while maintaining each venue's unique appeal.
I developed messaging frameworks that addressed what couples actually care about when they're comparing venues - capacity, flexibility, and those crucial photo opportunities. We sharpened each venue's narrative while ensuring they laddered up to Harper Weddings' premium positioning
I shifted budget from traditional print media to digital channels where couples are actively searching. Led a complete website restructure to improve navigation and conversion paths. Working with Paid Search, SEO and LLM specialists, we developed integrated always-on campaigns that couples engage with. We launched digital tours and
By cutting ineffective print spend and focusing on digital, we're reaching more qualified couples for less. Each property maintains its distinct identity while benefiting from the Harper Weddings brand strength. The content strategy continues to drive organic growth, with Harper Weddings now ranking in the top three for key search terms that matter - the ones that bring couples ready to book viewings.