Lacuna Studio - Brand, marketing and copywriting

Lacuna transforms ambitious businesses into brands people remember, trust, and choose

Strategy with something to say

Hi! I'm Charlotte, brand strategist, marketing director and writer. I bring a decade of experience from strategy consulting and hands-on marketing leadership in a tech scale-up from seed to Series B. Through Lacuna I give businesses the ideas, systems and tools for results without the guesswork.

Let’s work together

Some brilliant brands I've worked with

Services

Brand architecture

Making sense of your brand offering, whether you're juggling multiple products, sub-brands or services, a clear plan gives you consistency, room to grow and a structure everyone can follow.

Portfolio hierarchy

Naming principles

Decision frameworks

Brand ecosystem map

Sub-brand strategy

Brand foundations

Using insight to shape strong strategic foundations and build brands that are impossible to ignore

Customer insight & personas

Market research

Market segmentation & sizing

Go-to-market strategy

Brand growth strategy

Brand positioning

Finding your brand's place and making it stick. We distill insights and ideas into ownable market positions that support your long term goals

Vision, Mission, Values

Brand positioning

Brand narrative

Value propositions

Brand storytelling

Giving you the right words in all of the right places to win minds and convert customers

Copywriting

Messaging frameworks

Campaign taglines

SEO optimised web copy

You have subscribed to the newsletter.

Please enter a valid e-mail address

Stories that move people